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Understanding the Nature and Purposes of Promotional Products

A very essential factor that any business and company must have is a constant flow of traffic. Knowing this, business owners need to find techniques to enhance the exposure of their company. Advertising is the best way to do this; however, in this modern world there are already various methods of promotion that you could choose from. You can benefit from the media through T.V, radio and Newspaper advertising, create an attractive collage or flier or make use of valuable materials such as bags and shirts.

How Promotional Products Work

Researchers have shown and proven that these products have done an outstanding effect in increasing money traffic, generating leads, developing a company’s identity and in building client’s loyalty especially in this tough economy. These promotional products work by imprinting your company’s logo and name unto the item. The most common materials used are bags, shirt, and toys. Because these items are appealing and beneficial, people like to accept them and serves as motivators and incentives. Because they are so products to choose from, you can be flexible in planning an effective advertisement. According to a research study conducted by one of the universities in the United States, these techniques can significantly increase rates for up to 75 percent.

Promotional Products Pros

Promotional products are flexible and can be suitable in any kinds of ads and in any situations. The effectiveness and impact of your products used in promotion on the marketing campaigns can be easily measured, and feedback can be seen every time. When your customers received an item from you, they will feel they are given importance by your company and therefore provide a great way in building clients’ loyalty by a higher perceived value. They also complement targeted campaigns and other media with its ability to be modified for the exact campaign and can also work efficiently when joined together with other marketing products.

It is proven that promotional products are effective techniques used to improve product sales, but there are times that these items are not applicable for other purposes. There are times that small business may sometimes find difficulty in paying for these products due to a deficiency in resources compared to bigger companies. Generally, products used for promotions are for short durations and increases sales for a short while which is difficult to maintain. The bottom line is you need to ensure that your marketing and advertising department should use effective strategies on how to implement properly your marketing strategies.

Gamification For Productivity

“Gamification” has become a buzzword in recent years among the tech crowd, but it has spilled over into other arenas as well. With the pervasiveness of smartphone apps and new websites popping up every day, “gamification” seems to be everywhere. At its simplest, it’s just a way of introducing elements of gaming into other tasks.

There are lots of ways to do this: common elements include earning points, gaining levels, and sometimes earning achievements, badges, or prizes. There’s gamification for working out, buying coffee, listening to music, shopping, recycling, and eating out. While retailers and marketers have been using gamification to their best advantage, gamification can also be used to increase productivity, whether in individuals or in a team.

To encourage general productivity, take a look at HabitRPG, which has a website and an iOS app. At its heart, it’s a to-do app, but “RPG” stands for Role-Playing Game, which HabitRPG uses to incentivize productivity. There are four different elements when you start out using the program: habits, dailies, to-dos, and rewards. Habits are actions that you want to either encourage or avoid, but don’t have a specific frequency. Dailies are tasks that you want to repeat on a regular basis: every day, once a week, etc. To-dos are one-off tasks like on any other to-do app. Rewards are things you can purchase by completing your tasks. You earn a certain amount of gold and a certain amount of experience points for each task. Experience points let you level up and eventually unlock different game elements. Gold allows you to buy rewards. As you level up, the game introduces a market, item drops, pets, armor, and other elements. It’s a fun way to keep all of your productivity items in one place with a dynamic and well thought-out incentive scheme.

If you like the idea of a gamified productivity app but don’t need quite as many features, Carrot is an iOS app with a mean streak. It’s a minimalist to-do app that is very user friendly and unlocks features as you gain points. Be warned, though: Carrot has a personality, and if you don’t complete your tasks, she gets angry. How many points you get and how she talks to you depend on what mood she’s in. Carrot is a quirky app that is probably the most unique of the bunch, and worth checking out if only for its surprises.

EpicWin is another RPG productivity program that gives you points and prizes for your real-world tasks. Here again, you can choose your character and level them up as you go. You can’t yet spend gold on things, but EpicWin is in the process of being developed.

If you’re looking to be more productive with a specific task or process, try SuperBetter. SuperBetter gives you tasks, quests, power-ups, and “bad guys” depending on your specific journey, like exercising more, increasing willpower, stress relief, or improving your relationships. It’s not a productivity app in itself, but improving these aspects of your life can definitely improve the rest of it.

If the area of productivity you’re struggling with is managing your finances, there are programs for that, as well. SaveUp is a program tailored to incentivize saving and making smart financial choices. It gives you credits for the choices you make, and you can cash them in to contests with real prizes, or you can cash them out. SmartyPig is a website that also focuses on saving, though a little less gamified than SaveUp. SmartyPig makes saving automatic, and it also rewards you for meeting your goals.

If you’re not so interested in using apps or websites, gamification doesn’t have to involve technology: you can use game elements on your own. The best way to go about it is to start by identifying the tasks that you have a hard time completing or that you want to incentivize. For each of those tasks, determine a point value. You may also want to assign them different categories. Maybe doing the dishes gets you two blue points, but cleaning the bathroom gets you eight red points.

From there, identify rewards, positive (but not goal-subverting) actions or items, and assign them point values as well. Then, to get your rewards, you first have to do enough tasks to afford them. Don’t stop there. When you’re defining your own system, you can get pretty creative. Find ways to allow you to “level up” or do a boss battle: what really big challenge do you have coming up, or what milestone can you celebrate passing? Give yourself constant ways to progress, and you’ll see yourself finding ways to become more productive while having a little fun on the way.

Best Life Coach for Personal Productivity

How is your personal productivity? Are you satisfied with what you are accomplishing? Do you wish you could do more? Is doing more possible? Those are some of the questions a coach would ask. We use the phrase best life coach in the title to accentuate the concept of living one’s best life.

When people are happy with how productive they are on a daily basis, they have a sense of satisfaction at the end of every day. They may suffer setbacks. But they realize that setbacks are inevitable.

If they are constantly ending the day with a feeling of disappointment, something is wrong. They might have set goals that are too high, impossible to achieve on a daily basis. Often though, the problem is that they failed to set any short-term goals at all.

Setting realistic goals is important, but not as important as defining personal productivity goals in the first place. If you have yet to define your goals, take some time to sit down and put them on paper.

In a quiet, unstressed setting, think about where you want to be in 10 years. Then move backwards in time. Think of it as if you were planning a car trip. What are the paths you will take to reach your ten-year goal?

A business coach would tell a company owner to do the same thing. 10 years is not the longest period of time that can be chosen. It is just an arbitrary number.

An individual might want to think in terms of retirement. “I want to be able to retire in 20 years with ample income from my investments to support me for the rest of my life.” That’s an example of an individual long-term goal.

Companies have different goals. There are profits to be made. Sales goals need to be defined. Plans for expanding may be a consideration.

There are many different things to consider. A business coach might talk to owners about their own personal productivity. The owners may want their employees to be more productive. While we often talk about looking at the big picture, it is important to look at the smaller parts. Those smaller parts combine to make up the big picture.

A business coach is helpful because of the unbiased viewpoint. A person inside of an organization has preconceived notions. He or she might think that it is the person down the hall who needs to be more productive.

An unbiased person can look at the scene and see something completely different. Think your personal productivity is good? Ask someone else to take a look.