Get Your Brand Visible By Designing Promotional Products

Marketing and branding shouldn’t have one focus. While getting yourself seen on and creating sales through the internet has increased over the last decade, the physical world should not be ignored. Although the return of investment from print advertising has declined, branding through promotional products is still an effective approach for getting seen. Instead of adding your logo and name to any common product, however, consider the items used to promote your business. The items displaying your logo should be moderately associated with your services or products, or they should be general use products that nearly everyone will need.

Finding the right product depends on your industry, as nearly all items can be transformed through an imprinted logo. If your business sells garments, for example, don’t go with paperweights displaying your name. Instead, consider an industry-relevant product such as, in your case, garment bags for traveling.

General products, however, can also make an impact, too, but the product displaying your logo should be one nearly anyone can use. Tote bags, mugs, and pens, because of this, are some of the more popular promotional products for all businesses.

While being industry-specific or all-around useful helps with getting seen, part of branding involves a recognizable image. When thinking about the logo displayed on all products and the color of the products themselves, choose shades that can be instantly identified with your brand. Creating promotional products is not an occasion to be unique. Instead, you want to create an item that everyone will quickly associate with your company or organization.

A third factor to consider is the consumer. Who are you targeting? While many promotional products go to the public, your employees or customers can also display your product. For the general public, consider promotional products that can be quickly and easily be distributed. For your employees or customers, think about items that will be useful on a daily basis.

Personal Productivity – 3 Tips For Personal Productivity Improvement

Need to boost your work output and minimize the amount of time you spend head down in your papers? Every professional wants to improve their productivity, and while thousands invest in tools and strategies that have the potential to help them, few actually see any substantial gains from them.

These three tips are designed to work on the opposite principles of most productivity theories. They don’t force you to adopt behavior that makes you uncomfortable, they encourage you to work to your strengths.

Invest in these tips and you’ll see your productivity increase without the needless expense of your work comfort.

Personal Productivity Guide #1: Ignore external advice or information.

Sounds silly, doesn’t it? Here I am giving you advice, and you’re supposed to ignore it. However, it all makes sense.

When you’re working, there are hundreds of distractions out there waiting to take away your time.

Allocate yourself time to work and ignore any external information or advice. In the digital age, we’re surrounded by information, and the real key to personal productivity improvement is the ability to distance ourselves from that information.

Personal Productivity Guide #2: Create ‘standards’ for your day.

Need to work four hours per afternoon? Allot that time on your daily schedule, but don’t stop there. Mark down when you’re going to eat dinner, when you’re going to brush your teeth, and the exact time that you’re going to get out of bed.

By forcing yourself to stick to a rigorous schedule in other parts of your life, you’ll find it much easier to focus on work in its allotted time slot.

Personal Productivity Guide #3: Audit your weekly output.

At the end of the day, ask yourself a simple question: “What have I achieved today?” Don’t just stop with the question though, take stock of what you’ve achieved and write it down.

Keep a spreadsheet and make sure that your work output is constantly on the up-and-up. By monitoring your output, you can set simple targets for the coming days, weeks and months of work.

Your Personal Products Are Dangerous – Find Out Why (And What to Do)

If you’re a canny shopper then read on, because you might find some of the following information extremely useful.

That’s because canny shoppers are slowly beginning to realise that you have to be very careful when you choose your personal products in the supermarket or elsewhere. Unfortunately many of the personal products that so many of us consume every single day can be dangerous.

Yes, unfortunately it’s true. These products, including soaps, shampoos, deodorants, skin care products, cosmetics and much more can contain chemical ingredients which are, in many cases, known to be dangerous to our health and even to cause cancer.

Whilst this is not new there is a gradual ground swell of organisations and people who are attempting to publicise the fact that many brands of product should be avoided.

Unfortunately the problem stems from the fact that regulation in many countries is inadequate to force the companies that manufacture many of these products to use only known safe ingredients.

In many cases there is little or no official supervision of any of the ingredients which are used in personal products, and for this reason many of the ingredients used in our personal products are industrial chemicals which are known to cause health problems for people.

Whole organisations are dedicated to publicising this issue. Two such organisations are the Campaign for Safe Cosmetics, which seeks to alert people to the risks involved in using many brands of cosmetics and other personal products, and the Cosmetic Safety Database which gives people a place to go to search both ingredients found in many products as well as the products themselves to find out the perceived level of risk in using the product or the ingredient.

I’ll give you one quick example. Many products include some form of fragrance. After all it doesn’t like to smell good? However unfortunately many fragrances are simply a combination of chemicals, many of which are known to be risky to your health.

These chemicals are rarely if ever listed, all you will ever see on the label is some generic terms such as “fragrance”. No one knows what chemicals make up the fragrance.

So if you’re a canny shopper it will pay you to do some research online to find out more about how to find safe cosmetics, safe skin care products and other safe products when you’re buying for yourself and your family. There are high quality and safe products available, but they’re not the big brand names.

Spend some time online, research and learn as much as you can, starting with the organisations that are listed above, and you can be an educated and canny consumer who knows what to buy and what to avoid when you’re looking to stock your bathroom cabinet.